Privacy Policy

What is your privacy policy?

By continuing to browse our site, you consent to our placing cookies on your computer (unless you have chosen to disable them via your browser).

This Privacy Policy explains how Meatiful (‘We/Us/Our’) collect, store and use your personal data when you browse and use meatiful.co.uk (the ‘Website’), and when you provide us with your personal data. Please read this Privacy Policy carefully.

By accessing, browsing or otherwise using the Website you confirm that you have read, understood and agree to this Privacy Policy. If you do not agree with any part of this Privacy Policy, you must not use the Website. Meatiful is owned by Pets Choice Ltd and is a company registered in England and Wales (registration number 2181268) with registered office at Pets Choice Ltd, Brentwood House, Lower Philips Road, Whitebirk Industrial Estate, Blackburn, BB1 5UD, United Kingdom and is a registered data controller with the Information Commissioner’s Office.

We respect your right to privacy and are committed to maintaining it. We only collect, store and process your personal data in accordance with the EU General Data Protection Regulation (GDPR).

What information might be held about me?

Information that you have provided to us including but not limited to when you:

• purchase products through the Website or over the phone
• submit rate and reviews
• enter competitions, prize draws or promotions which we are promoting
• sign up to marketing/newsletters by email
• Information you provide our partners and when you report a problem with the website.
• If you contact us for any reason, we may keep a record of that correspondence.
• We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.
• Information we collect using cookies stored on your device. Please see the section on cookies for more information and how to manage them.
• Your IP address
• Details of your visits to the website including, but not limited to, traffic data, location data and other communication data and the resources, advertisements and linked sites that you access.

Information we request and hold includes but is not limited to the following:

• Your name, age, date of birth, sex
• Pet name, breed and birth date
• Billing and delivery postal addresses
• Phone and fax numbers
• Email addresses
• Usernames and passwords
• Browsing and shopping activities
• Your customer queries

We, or third party data processors who act on our behalf, may use the personal data you provide us in the following manner:

• To provide you with the requested goods and/or services including but not limited to processing and fulfilling your order and administering promotions such as competitions and prize draws.
• To monitor and improve the services and the Website
• To manage your marketing preferences.
• To contact you if there is a query regarding your order.
• In the event that you purchase goods on the Meatiful website, you may be sent an email requesting whether you would like to review your product.
• To verify your identity.
• In certain circumstances in order to process your order and to verify your identity, we may call your provided telephone number you have provided to perform security checks and to request that you verify certain information.
• Market research purposes
• To enable us to comply with any legal or regulatory requirements;
• In the detection and prevention of fraud or other crimes.
• To assist with any of your customer queries
• For research, analysis, risk management, legal, accounting, administrative, testing, monitoring and for our business operations.

Unless you have not consented to, we may use your personal data in the following manner:

• To provide you with tailored/behavioural advertising through the use of cookies on the Website. This means that we have your agreement to store information about the products you have viewed or purchased so that we are able to make the adverts you see more relevant to you. In the event that you do not want to receive tailored advertising, or do not wish for any of your information to be processed through the use of cookies, please refer to the section on Cookies.

We may disclose personal data we collect to third parties in the following manner:

• All credit/debit card holders are subject to validation checks and authorisation by the card issuer and we may share your personal information with such third parties as are necessary to enable us to do such checks. The third parties, which may include credit reference agencies, may keep a record of the information provided.
• To administer your account and to disclose your details to our third party service providers for the purpose of processing and fulfilment of your order.
• We may pass your personal data to other companies to support our business operations, and or audit purposes.
• We may disclose your personal data where it is necessary to comply with any applicable law or an order of a governmental or law enforcement body.
• We may pass on non-personal aggregated information about sales and website usage to reputable organisations for research or analysis purposes only.
• We may disclose your personal information to any member of the Pets Choice Ltd Group of Companies, which means our subsidiaries, our ultimate holding company and its subsidiaries.
• We may pass your information to third parties in order to despatch your orders. The third party provider may send marketing material within the parcel or by post after fulfilment of your order.
• We may disclose your information to any successors of our business for them to use for the purposes set out in this Privacy Policy, and/or as part of any business or asset sale carried out.

Payment Card details

We process your payment card details in order to complete your purchase that you made through the Website and mobile applications.

E-mail Marketing

You may opt out from any email marketing by using the unsubscribe links at the bottom of the marketing emails.

Phishing

Phishing is a method used by fraudsters to deceive someone into giving sensitive information. Most of the time phishing will take the form of emails, which purport to be from well-known companies and ask recipients to send their private information. This information is then used for identity theft and fraud.

Meatiful will only ask you to send personal details by email if it is responding to a query you have sent it online and these details are needed to answer your query properly. Meatiful will never ask you to send any personal details by email unless you have contacted Meatiful first. If you have not contacted Meatiful, please ignore any email claiming to be from Meatiful which asks for personal details, and let us know about it.